About Us

How Does SnuggyChub Come About?

As parents, we often find ourselves navigating the delicate balance between work and family life. There are days when our busy schedules seem to sweep us away, leaving little time for meaningful interactions with our little ones. During those times, every precious word they utter, every little action they take, becomes a cherished memory. We’re not just their caregivers; we also strive to be their biggest supporters and cheerleaders. Alongside our love and affection, their little security Huggies become their closest companions.

My little ones have formed an unbreakable bond with their Huggies, taking them everywhere they go. Whether it’s to the restroom, on their way to school, during family picnics, or simply while taking a leisurely stroll in the park, these Huggies are always in their grasp, providing comfort and reassurance. They have become essential elements of their daily adventures.

It was this observation that sparked the idea behind SnuggyChub. We wanted to bring even more joy to our children’s lives. Inspired by their need for comfort, we collaborated with talented designers to create an array of adorable designs. This way, there’s always something new and exciting for them to look forward to, keeping their spirits high and their imaginations thriving.

You might be wondering about the name ‘Bao Bao Mi’. After a long and tiring day at work, there’s nothing quite like the feeling of arriving home to the joyous sounds of your little one calling out, “Mummy/Daddy, Bao Bao Me!!”. This heartfelt greeting encapsulates the overwhelming love and anticipation for that first embrace—a moment that signifies the deepest bond between parent and child. It's a simple yet profound reminder of what matters most: the love we share and the comfort we provide to one another.